There is a great international demand for Norwegian film, music, visual arts, crafts, performing arts, design, architecture and literature. Similarly, there is great potential for boosting the internationalisation of the cultural industry and exports of art from Norway.
The aim of the competence programme is to increase the market shares and revenues from the international activities of Norwegian artists, performers, sales reps and rights-holders. The participants will acquire higher internationalisation skills from industry experts while strengthening their opportunities for international exposure. The programme offers resources, financing, expertise, experience sharing and access to international networks.
The programme will have seven participant-teams from the fields of music, performing arts, literature, crafts, visual arts, film, design and architecture.
The Competence Programme is being conducted as a pilot project by Norwegian Arts Abroad (NAA) in collaboration with the Ministry of Foreign Affairs, to create more international opportunities for the Norwegian arts and creative industries in the reopening after Covid-19.